What to do when you’ve had a bad experience with a social media agency
Have you had a bad experience with a social media agency?
What happens when you’ve had relationship trauma (with your marketing agency)?
How do you learn to trust again after being burned more than once?
Posting dates came and went with no uploads.
Communication dropped off.
The results didn’t match the promises.
So what actually happened?
Too often, companies bring you in with big, exciting promises… and then underdeliver. What you’re left with feels like a bait-and-switch.
And here’s the truth: it’s not your fault.
It’s the social media manager’s responsibility to set realistic expectations from the start. You should never walk into a partnership expecting results that aren’t achievable within a reasonable timeframe.
So now what?
You know social media matters. You know you need to be showing up. But when it comes to choosing a new agency, you’re hesitant.
Handing over your brand, your content, your voice… that requires trust. And without that trust from the beginning, the relationship isn’t set up for success. Your team will feel it, and the work will reflect it.
How do you rebuild that trust?
Not by jumping in blindly.
Do your research; ask thoughtful questions. Learn their process before committing.
And when you find a team that is transparent, communicative, creative, and aligned with your goals… let them do what they do best.
Because real, experienced social media professionals do exist. You just need to know how to find them.
Here are a few questions we recommend asking before moving forward with any social media manager:
What will you expect from me as the client?
How will I know if you’re waiting on information or approvals from me?
How will you share analytics and performance reports?
What does your communication and collaboration process look like?
If I need to capture content, will you guide me on what to film or photograph?
The right partner won’t hesitate to answer these clearly. When they do, trust will start to rebuild.
If you’re shopping for a social media marketing agency you can trust, fill out a form to start the conversation!
